Srushti Rudrawar.

5K to 29K. Zero ad spend. One strategy.

Marketing Specialist scaling B2B SaaS and AI startups through organic growth, employer branding, and stories that actually land. I build audiences the algorithm can't buy.

SCROLL
Growth Strategist ✦ Content Architect ✦ Employer Brand Builder ✦ LinkedIn Whisperer ✦ Storyteller ✦ Bharatanatyam Dancer ✦ Growth Strategist ✦ Content Architect ✦ Employer Brand Builder ✦ LinkedIn Whisperer ✦ Storyteller ✦ Bharatanatyam Dancer ✦
RECEIPTS
NOT VIBES
480%
LINKEDIN AUDIENCE GROWTH

5k to 29k in 1.5 yrs

3.8×
ENGAGEMENT RATE LIFT

Storytelling, cadence, visual systems.

2K+
MONTHLY WEBSITE SESSIONS

Driven directly by social visibility.

6/6
GOLDMAN SACHS HIRES CLOSED

Financial Analyst contract roles.

01 / WORK
SELECTED CASES
LinkedIn growth
480%
● LIVE

LinkedIn, rebuilt from the ground up.

Designed Otomeyt AI's entire content engine — editorial calendar to visual system. 480% follower growth, 3.8× engagement, 1.5 years, zero paid.

CONTENT STRATEGY ORGANIC GROWTH B2B SAAS
Executive thought leadership
Executive
Presence.
● ONGOING

Thought leadership that actually leads.

Ghost-strategized LinkedIn for Otomeyt's Sales Head and Product Head — turning founders into founder-brands.

PERSONAL BRANDING EXECUTIVE CONTENT STORYTELLING
Office branding
Employer
Brand.
● SHIPPED

From business cards to brand world.

Led employer branding end-to-end — ID cards, business cards, office environmental branding, recruiter community-building.

EMPLOYER BRANDING VISUAL IDENTITY COMMUNITY
Consumer products
Brand
Loyalty.
● ACADEMIC

Consumer psychology meets new FMCG.

Research project at Christ University studying brand loyalty in newly entering FMCG products and first-purchase consumer psychology.

RESEARCH CONSUMER BEHAVIOR FMCG
02 / ABOUT
THE MARKETER
Srushti Rudrawar

The marketer behind the metrics.

I'm a growth-focused marketer working at the intersection of B2B SaaS, AI startups, and recruitment operations. At Otomeyt AI, I built the marketing function from scratch — editorial calendar, visual system, executive voice, the whole machine. I scaled LinkedIn by 480%, ran thought leadership for founders, and handled employer branding from ID cards to the walls of the office.

Before marketing, I trained as a Bharatanatyam dancer for over a decade. That's where I learned that timing is everything — a beat early is noise, a beat right is a standing ovation. It taught me rhythm, discipline, and how to hold an audience's attention without saying a word. I believe marketing should earn attention, not interrupt it, and I'm obsessed with the 3AM "I saw your post" DM — the moment someone reaches out because your story mattered enough to remember.

FOCUS
Organic Growth
STACK
Content + Strategy
BASE
Bangalore, IN
PS
SIDE PROJECTS / ACADEMIC
ENTREPRENEURSHIP / 2023

DigiNotepad.

Sustainable digital notebook replacement. Research + implementation plan for reducing paper consumption in academic settings.

INDUSTRY REVIEW / 2022

Automobile Sector.

3 companies across lifecycle stages analyzed. COVID-19 impact study with competitive positioning and recovery strategies.

CHRIST UNIVERSITY / 2023–24

Excel, Trained.

Trained 2nd-year BBA students on Excel fundamentals and intermediate levels. Teaching the tool that runs every business.

03 / EXPERIENCE
TIMELINE
DEC 2024 — NOW
CURRENT

Marketing Specialist · Otomeyt AI

BANGALORE · B2B SAAS · AI

Built marketing from scratch. Scaled LinkedIn 5K → 29K, engagement 3.8×, 2K+ organic monthly sessions. Executive thought leadership, employer branding, ad/podcast roadmaps.

JUL — DEC 2024

Recruitment · Otomeyt AI

TALENT OPS

Goldman Sachs contract hiring. Closed 6 Financial Analyst roles end-to-end. Trained recruiters on LinkedIn Recruiter, coordinated ATS training across teams.

MAY — JUL 2023

HR Intern · MakeMyTrip

TRAVEL · TECH

Talent acquisition and HR operations at India's leading travel platform. End-to-end candidate experience and hiring coordination.

OCT 2022

Marketing Intern · Meritor

MANUFACTURING

Product marketing initiatives and strategic planning for automotive components. B2B positioning and competitive analysis.

DEC 2021

Marketing & Promotions Analyst · Talaash

ANALYTICS

Campaign analysis and promotional research. Early lessons in measuring what matters and what doesn't.

EDUCATION

BBA · Christ University

Bangalore · 8.21 CGPA · 2024

CERTIFICATION

NPTEL Swayam · IIT Kharagpur

Soft Skills for Business Negotiations & Marketing Strategies

04 / SKILLS
THE TOOLKIT
01 / MARKETING & GROWTH
  • Social Media Strategy
  • LinkedIn Growth & Personal Branding
  • Employer Branding
  • Community Building & Engagement
  • Content Strategy & Distribution
  • Organic Growth Marketing
02 / BUSINESS & STRATEGY
  • Market Research & Analysis
  • Brand Positioning
  • Go-to-Market Thinking
  • Campaign Ideation & Planning
  • ARR & Marketplace Exposure
03 / PRODUCT & CROSS-FN
  • Product Feedback & UI/UX Analysis
  • User Behavior Understanding
  • Cross-functional Collaboration
  • Stakeholder Management
04 / AI & CREATIVE TOOLS
ChatGPT Claude OpenArt Canva
05 / TALENT OPS
  • Talent Sourcing & Screening
  • LinkedIn Recruiter (Advanced)
  • Hiring Coordination
  • ATS Tools & Training
06 / DATA & PRODUCTIVITY
Excel Google Sheets PowerPoint Google Docs
OFF THE CLOCK

Professional Bharatanatyam dancer. Photographer. Sketcher & painter. The craft doesn't stop at 5pm.

— MANIFESTO —
Classically trained in rhythm.
Professionally trained in reach.
I build brands the way I dance —
with intention, timing, and a bit of fire.
— SRUSHTI, ON HER OWN TERMS
05 / CONTACT
THE START OF SOMETHING

Got a brand
worth scaling?

Whether it's a full-time role, freelance collab, or just a chat about marketing done right — my inbox is open and my reply game is strong.

BASE
Bangalore, India